80s ISTANTE GIANNI VERSACE menswear wool cashmere double breasted black maxi coat Conservative Chic Mercedes Benz size IT44 US10
The 80's represent the theatre of social changes also in the world of fashion, and the eclectic italian fashion genius gianni versace caught them in advance, creating a new brand: istante. "Stay with your own time and era" was what gianni versace used to say, thus summarizing his philosophy of modernity. His words became a reality as istante was presented for the first time in the a/w 1985/86 collections. Young and dynamic without forgetting the elegance and sophistication of the versace's quality, istante was designed to meet the needs of a renewed clientele, but it's not an exclusive of young people. As donatella versace, the head of group along with the creative director antonio d'amico, affirms it is a complete way of dressing intended to be worn decisively.
The strong image impact is never weakened but finely tuned with a mediated sense of conservative-chic.